Hype studies have been featured in "Backchannels", a blog managed by The Society for Social Studies of Science (4S). In the invited contribution titled "Will the bubble burst? Thinking together about hype machines in the contemporary technoscience", Ola Michalec shared how the momentum in the field has been building ever since the group first came together.

With conference prep, artwork reveals and publications coming up, promoting hype studies has quickly started to feel very meta. So naturally, Ola used this blog as an opportunity to pause and reflect on our newly gained self-awareness ;)

"While certain occasions decidedly call for a solid dose of fact-checking, in other cases, a more productive approach to hype would be a collective reflection on how STS researchers could strategically engage with buzzwords. Effective pitching of research ideas, building alliances and ‘repackaging’ our own work to different audiences are all examples of tacit knowledge. I hope that the EASST and 4S associations could become sites for the field’s self-reflexive praxis toward their own buzzwords that are both generative yet limiting. Until then, the hype machine will continue to churn out frenzied predictions, claiming the future on our behalf."

You can read the rest of the post here!